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How To Inspire Others To Peak Performance

— By Nido R. Qubein

It’s probably that most people who with us will never as deeply as we do about building our business and serving our clients. If they did, they’d probably be working for themselves.

Yet there’s a great deal we can do to raise the level of their commitment and them to peak performance. The operative word in the preceding sentence is . You can demand that people who work for you be punctual, or that they perform at a certain level of output, or even that they do things reasonably well. Yet real commitment can only be inspired. And, inspiring people is what great leaders like John F. Kennedy and Lee Iaccoca did best.

How do great leaders such as these inspire others to commit themselves to their goals? It’s not just that they have charismatic personalities, or that they give a lot of high-powered motivational talks. What they do is communicate their vision so forcefully that other people adopt it as their own vision.

For example, in the early sixties, President Kennedy set his sights on putting a man on the moon, and told the people "We can do it!" He said it with such conviction that masses of people believed it, and committed themselves to making it happen. And, sure enough, in less than a decade, the first human being had walked on the moon.

Lee Iaccoca stepped into the ailing Chrysler Corporation and said "We’re going to turn this company around!" With clear goals, a solid plan of action, and a strong conviction, he was able to inspire enough commitment from the U.S. Congress that he secured the largest loan ever made to a private company. Then he inspired enough commitment in thousands of Chrysler workers to enable the company to pay back the loan ahead of schedule.

That’s the formula for any leader to inspire commitment — clear goals, a solid plan of action, and a strong conviction. If you can communicate that to the people who work with you, you will have the kind of loyalty that makes them go the second mile. And the third and fourth miles if that’s what it takes to get the job done.

© Nido R. Qubein


Nido R. Qubein is President and CEO of Creative Services, Inc. located in High Point, NC. Nido came to the United States as a teenager with no knowledge of , no contacts and only $50 in his pocket, yet ended up a multimillionaire. To more about Nido and to receive more information on Nido’s audio’s, books and speaking schedule you call (336) 889-3010, email or visit his website at

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