Tag Archives: marketing

-- By Mark Tier The other day my cable company called to offer me two tickets to a special preview of the latest Sherlock Holmes movie. FREE. I wasn't interested myself (this Sherlock wasn't Basil Rathbone). But I knew my two boys would be. And the price was right. That evening, we were a bit rushed for time so instead of having dinner at home we had close-to-indigestible fast food near the movie theater. Bang. There went the price of eight movie tickets. Another movie ticket went into popcorn.

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